Why Wall Street Should Care About Marketing Data

Image copyright leungchopan Today’s CMOs are making major investments to reach their target audiences across dozens of touchpoints – on their own websites, through search, display advertising and email, and increasingly on social channels and mobile devices. The problem is, most of the technology platforms marketers are using to accomplish this don’t talk to each … Continue reading

Amazon Builds the Spheres, While Google Opts for the Hulk

As with Apple, Facebook, Samsung and many other tech companies, Amazon and Google are in the analog building business of late. According to the Seattle Times, the e-commerce giant had its plan for a “five-story office building formed by three intersecting spheres” unanimously thumbs-upped by that city’s design-review board. There are still other approvals to … Continue reading

Facebook extends its TV data reports to overseas partners as Twitter TV data is set to be released

Facebook’s efforts to rival Twitter for the attention of TV networks and producers has spread overseas, as the Wall Street Journal reports that the social networking site will announce on Monday plans to provide data on its user interactions about TV programs to 10 networks in eight countries. Among them, TV stations such as Channel … Continue reading

T-Mobile’s Latest Promo Offers Entire Lineup of Phones for No Upfront Payment

T-Mobile is continuing to shake things up. The No. 4 U.S. carrier on Friday announced a promotion that will offer its entire lineup of phones for no upfront payment. It isn’t really dropping the price of phones, just spreading the entire cost of the phone over 24 months instead of using a mix of an … Continue reading