Publicis, Omnicom Close to Merger Deal

Omnicom Group Inc. and Publicis Groupe SA, the world’s second- and third-biggest advertising companies, respectively, are near a deal to merge, people familiar with the situation said, creating what would be a $30 billion behemoth. If a deal is completed, it would be billed as a merger of equals. The two companies each have a … Continue reading

Is YouTube Too Big to Have a Really Big Show?

FilmMagic for YouTube Music Awards The best-case scenario for last night’s YouTube Music Awards was that they would do something really cool with live music and live video that we haven’t seen before. And that’s what they did, for the show’s first six minutes. This is actress Greta Gerwig, performing with Arcade Fire, directed by … Continue reading

Cross-Device Ad Startup Drawbridge Adds Mobile App-To-Web Retargeting (And Vice Versa)

Drawbridge, an ad targeting startup backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, is expanding its offerings today with a new feature allowing mobile advertisers to reach consumers with retargeted ads, regardless of whether they’re using an app or on the mobile web. Founder and CEO Kamakshi Sivaramakrishnan said that while ad retargeting … Continue reading

Facebook takes heat for gun advertising changes

Both pro and anti gun groups have been critical of the social network, which has become one of the world’s largest marketplaces for guns Dominic Rushe

Publicis And Omnicom Are Merging To Form A $35.1B Advertising Leviathan

Today Publicis and Omnicom, two of the “big five” global advertising and marketing agencies, announced a “merger of equals”, in which the two will combine to create the world’s biggest agency, with some $22.7 billion in annual revenues and a market capitalization of $35.1 billion. The pair say that the new Publicis Omnicom Group initially … Continue reading

Prada Spends a Bunch of Money on a Wes Anderson Ad, and Then a Bunch More to Advertise It

A long, long time ago, if a famous director made a mini movie for an advertiser, designed specifically to be watched on the Internet, it was news. If you’re really old, you may remember waiting many minutes to stream John Woo’s BMW caper flick starring Clive Owen.* Now this stuff is NBD. Or, at least, … Continue reading

Explaining What It’s Going to Do With All That Dough, Pinterest Unveils Stats on Strong Mobile and International Usage

Pinterest confirmed an earlier report by AllThingsD that it had raised $225 million more from investors at a valuation of $3.8 billion. This Series E round will bring the total funding to $564 million for the San Francisco social scrapbooking startup since it launched in 2010. Yes, you may say it out loud: Yipes! In … Continue reading

When “Likes” Can Shed Light

Facebook users’ patterns of “Likes” on the social-networking site can unintentionally expose political and religious views, drug use, divorce and sexual orientation, researchers said Monday. A study of 58,000 U.S. Facebook users, reported in the Proceedings of the National Academy of Sciences, arises from an emerging discipline in which experts sift through extremely large digital … Continue reading

Next Month’s Super Bowl Ads, Today

Old Super Bowl cliche: Lots of people watch it just to see the ads — they don’t care about football at all! New Super Bowl cliche: You don’t have to wait for the Super Bowl to see the Super Bowl ads — just check YouTube! Neither one of those are completely truthful, of course. For … Continue reading