People are calling for this Apple executive’s head over half-baked Maps

“Who’s to blame for Apple’s disappointing Maps experience?” Alyson Shontell reports for The Business Insider.

“Fingers are pointing at Apple iOS software Vice President, Scott Forstall, and some say he should be fired over the mess,” Shontell reports. “Maps isn’t Forstall’s first let down either. Last year he unveiled Siri on the iPhone 4S, another Apple embarrassment. But at least Siri was clearly label ‘beta.’”

Shontell reports, “A reader wrote to [Fortune’s Phillip] Elmer-DeWitt, ‘There’s no excuse [for Apple Maps]. Quality control on Apple Maps had to have been terrible to not get this right. Bluntly, Scott Forstall should be fired over this mess.’”

Read more in the full article here.

MacDailyNews Take: As we wrote on Friday:

One thing we would like to know is: Who’s responsible for opening Apple up to this overblown shitstorm and why are they still working for Apple Inc., if they still are?

(Yes, we know we’ll likely never get those two answers.)

No matter what Apple does, no matter how much better they make Apple Maps, it will now always “suck” in the minds of a large segment of the population. This open letter from Cook only helps cement the idea that Maps is a “failure.” The fool(s) responsible for preparing Maps for release and then releasing it with obvious issues (overblown as they are) and therefore tainting Maps forever should face severe consequences. As in: Pink slip(s). If you don’t get fired over this debacle, what exactly does get you fired at Tim Cook’s Apple?

Here’s a little hint for the future: Everything that requires widespread customer use to develop a rich database before the product becomes fully usable should be clearly labelled “beta” upon release. Apple did it with Siri, but they forgot to do it with Maps. Had Apple been smart enough to simply place a “beta” tag on Maps, all of this rigamarole would never have occurred.

Steve’s attention to detail may very well be irreplaceable.

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